Working with Salmon & Salmon
Case Study
Client Location: 10+ Countries in Europe
Industry: Labelling and Packaging
Work: Content Strategy, Storytelling, Copywriting, Social Media Management
Problem
A printing group rapidly evolved from a family business to a growing group with 30+ locations across 10+ European countries. Aligning the brand message and positioning across all their entities became crucial for their business expansion. The company needed to communicate as a cohesive group, delivering a strong corporate message that clearly reflects the company’s purpose and mission.
Solution & Impact
Following the development of a new brand positioning, the client needed a comprehensive plan to align the strategy across all communication channels. A brand-new website was strategically created to incorporate the new positioning and showcase the client’s expertise through a complete online portfolio. Additionally, a full content plan was implemented to build brand awareness and attract new leads on social media, requiring ongoing content creation and social media management on a monthly basis.
OUR Role
- Content Strategy: Develop content pillars aligned with the new brand message, idea conceptualization of ideas and social media strategy.
- Copywriting: Craft compelling content for the website, blog, social media, internal communications, and general communications.
- Social Media Creation: Develop strategy, copywriting, and visuals for LinkedIn and Instagram.
- Social Media Management: Approvals management, scheduling and posting.
- Marketing Strategy: Guidance on marketing initiatives including overall content strategies, campaign ideas and marketing calendar.
- Client Management: Maintain direct contact and support for the marketing team, with a special focus on providing guidance and identifying opportunities to improve the company’s external and internal communications.
Projet Statistics
Social Media Posts
Webpages
Blog Posts
Other Projects
Working with Third Eye Insights
Working with Atomic Marketing UK
Want to free up time to grow your agency?
Fill the form below and let’s talk about how we can integrate with your agency.